Our team of experts works closely with international food and catering industry's key players to develop innovative product lines and restaurant chain concepts aimed at the global market.
At DeZhuang International, we believe R&D is part of a business strategy for long-term success that focuses on building an interdisciplinary team of experts whose collective goal is to develop strategies that are more efficient, while creating value that satisfies customer needs.
Step 1: Ideation
Using a market analysis, the team brainstorms on how to meet the consumer’s needs with new product lines and restaurant chain concepts. Our team of experts will consider equipment utilization, kitchen/restaurant layout, labor resources, restaurant brand identity, etc., and use this information to drive and direct the creative process.
Step 2: Exploration
The R&D team works to determine specific strategies that can bring its ideas to fruition. In this process, the team assesses its collective resources and identifies challenges and opportunities.
Step 3: Feasibility
The product lines and restaurant chain concepts R&D team scrutinizes the strategies, assessing their feasibility and considering what can be achieved.
Step 4: Validation
Prototypes produced using the accepted plan are evaluated to ensure that the team’s objectives are met. Products or their constituent ingredients are screened for desired sensory quality, and tested for optimal shelf life and safety (including physical, microbial and chemical).
Step 5: Test marketing
To further evaluate the product lines and restaurant chain concepts in real-world situations, prototypes are produced and tested in the restaurant setting.
Step 6: Launch
The product lines and restaurant chain concepts can be launched at all units once the team has demonstrated the item’s ability to sell, contribute to profits and meet consumer needs.