Our story

DeZhuang International

DeZhuang International finds it roots in the global aspiration of the DeZhuang, one of the most renowned Chinese hot-pot brands, which Group, besides its restaurant chain division, is characterized by extensive competences in products’ R&D and food processing activities. 

Born for work of its Founder, Li DeJian, as a family hotpot restaurant in Chongqing, DeZhuang has grown strong and ambitious becoming a composite and well-structured 
Group. 20+ years of dedication have earned the Group multiple awards and recognitions such as ‘China’s 100 biggest Catering Companies,’ and ‘China’s Leading Companies in the Agricultural Sector.’ As for 2020, the Group owns 17 subsidiaries and over 1000 restaurants all over China and the world. 

In 2018 Chairman Li DeJian entrusted the overseas activities to a team of international professionals, led by the co-founder Gianluca Luisi, a union that condensates the knowledge and the prestige in the sector of the Group with the passion and international experience of this team. The result was a thriving joint-venture that in few years has achieved many goals. Soon after launching this project, Dezhuang is awarded as ‘2018 China’s Top Ten Overseas Hot Pot Brands.’ 

In less than 4 years DeZhuang International has passed from operating in a dozen overseas markets to 50+ countries, representing 20+ brands worldwide, and now also cooperating with many foreign brands in the Chinese market as well. Our brands and products are sold in more than 80k sales outlets worldwide thanks to our growing network of distributors and co-packers. Visibility and availability are always ensured by distributing through different channels and through ad hoc marketing campaigns and KOLs partnerships.