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Peperoncino Festival in Diamante, the event dedicated to the typical chili pepper of Calabria: food, debates and meetings concerning His Majesty, the chili pepper. This year's event was held from Wednesday September 5th to Sunday September 9th 2017.The festival was created by the journalist Enzo Monaco in 1992, the year of the 500th anniversary of the discovery of Americas.
DeZhuang International team, together with the World Chilli Alliance attended the show for the first time. Dejian Li, CEO and founder of DeZhuang International, together with Gianluca Luisi, GM and co-founder of DeZhuang International were invited to speak at the opening ceremony.